{"id":97857,"date":"2026-04-30T10:58:52","date_gmt":"2026-04-30T07:58:52","guid":{"rendered":"https:\/\/uus.marine.ee\/about-company\/"},"modified":"2026-05-08T11:28:15","modified_gmt":"2026-05-08T08:28:15","slug":"about-company","status":"publish","type":"page","link":"https:\/\/www.marine.ee\/en\/about-company\/","title":{"rendered":"About company"},"content":{"rendered":"\n

Alter Group O\u00dc is a company based on 100% Estonian capital. It began active operations in early spring 1997, focusing on the retail and wholesale sale of electrical materials.Since 2003, driven by the owners\u2019 great passion for sailing, the company has also been active in the marine technology and small boat market. Initially, the company dealt only with the sale of marine electronics, but soon its product range expanded to include motorboats and other marine equipment. <\/p>\n\n

Our journey through the years<\/h3>\n\n

Alter Baltics O\u00dc is a family-owned company run by brothers Roland and Margus Silluta \u2014 both passionate sailing and boating enthusiasts.Because of this, we are dedicated to the marine sector and keep ourselves up to date with the rapid changes in the industry. We regularly participate in dealer meetings and major international boat shows and, most importantly, visit our customers across the Baltics \u2014 including boat dealers and fishing tackle stores \u2014 to understand market trends and needs. <\/p>\n\n

Et toetada ettev\u00f5tte kasvamist ja arengut, asutasime 2010. aastal t\u00fctarettev\u00f5tte Alter Baltics O\u00dc, mis v\u00f5ttis \u00fcle p\u00f5hitegevuse. Meie mereosakond tegutseb Baltikumis alates 2004. aastast ning esindab kahte tuntud Prantsuse br\u00e4ndi: Beneteau (Eestis ja L\u00e4tis) ning Z-Nautic (Eestis, L\u00e4tis ja Leedus). <\/p>\n\n

To support the company\u2019s growth and development, we established the subsidiary Alter Baltics O\u00dc in 2010, which took over the main business operations.Our marine division has been operating in the Baltics since 2004 and represents two well-known French brands: Beneteau in Estonia and Latvia, and Z-Nautic in Estonia, Latvia and Lithuania. <\/p>\n\n

We actively support important sailing events in Estonia, such as the Muhu V\u00e4in Regatta and the ORC World Championship.In addition, we regularly participate in international boat shows, where we always welcome our customers to explore Beneteau motorboats, sailing yachts and Excess catamarans. <\/p>\n\n

Our office and warehouse are located in Harju County, near Tallinn.We offer our customers a wide range of services, including the sale of boats and engines, accessories and safety equipment, installation of additional equipment and PDC systems, winter storage, and much more.We also organise test-drive days for watercraft using our demo boats. In addition to our head office in Tallinn, we also have a showroom in Riga and plan to open a branch in Lithuania this year. <\/p>\n\n

2023. our turnover reached \u20ac11.5 million, showing a growth trend compared to the previous year.The marine division accounts for approximately 60% of total turnover. <\/p>\n\n

In 2025: Alter Baltics O\u00dc\u2019s new showroom, office and warehouse facility was opened on \u00c4mma Road.<\/h3>\n\n
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In 2008: Alter Baltics O\u00dc opened its showroom, office and warehouse facility on Gaasi Street.<\/h3>\n\n

2008. we opened a new office and warehouse building on Gaasi Street in Tallinn, including seminar facilities and a product showroom.This enabled us to provide our customers with even more professional service and a better opportunity to explore our product range. <\/p>\n\n

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Over the years, we have also:<\/strong><\/p>\n\n

\u2714 Opened new showrooms in Riga and Tartu\u2714 Held ISO 9001 quality management and ISO 14001 environmental management certificates since January 2015\u2714 Participated in major marine industry events every year\u2714 Worked closely with boating and fishing magazines, sharing knowledge and test results <\/p>\n\n

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Office in Latvia<\/figcaption><\/figure>\n\n\n\n
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Showroom and warehouse in Tartu<\/figcaption><\/figure>\n<\/figure>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Alter Group O\u00dc is a company based on 100% Estonian capital. It began active operations in early spring 1997, focusing on the retail and wholesale sale of electrical materials.Since 2003, driven by the owners\u2019 great passion for sailing, the company has also been active in the marine technology and small boat market. Initially, the company […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-97857","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.marine.ee\/en\/wp-json\/wp\/v2\/pages\/97857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marine.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marine.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marine.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marine.ee\/en\/wp-json\/wp\/v2\/comments?post=97857"}],"version-history":[{"count":0,"href":"https:\/\/www.marine.ee\/en\/wp-json\/wp\/v2\/pages\/97857\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marine.ee\/en\/wp-json\/wp\/v2\/media?parent=97857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}