{"id":113047,"date":"2026-05-13T15:37:21","date_gmt":"2026-05-13T12:37:21","guid":{"rendered":"https:\/\/uus.marine.ee\/discontinuation-of-the-motorguide-brand\/"},"modified":"2026-05-13T15:37:21","modified_gmt":"2026-05-13T12:37:21","slug":"discontinuation-of-the-motorguide-brand","status":"publish","type":"post","link":"https:\/\/www.marine.ee\/en\/discontinuation-of-the-motorguide-brand\/","title":{"rendered":"Discontinuation of the MotorGuide brand"},"content":{"rendered":"\n
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Dear customer,<\/strong><\/p>\n\n\n\n

We are very pleased to share exciting news! Building on the long legacy of quality and innovation of the Lowrance\u00ae<\/strong> and Simrad\u00ae<\/strong> brands, we are consolidating all future electric trolling motor production under these brands. As a result, the MotorGuide<\/strong> brand will be discontinued.<\/p>\n\n\n\n

This strategic move supports Navico’s mission to provide anglers with the most advanced and comprehensive fishing systems. We are now focusing on the Lowrance\u00ae <\/strong>and Simrad\u00ae<\/strong> brands, which are ideally positioned to deliver industry-leading trolling motors and cutting-edge innovation.<\/p>\n\n\n\n

Our development teams are actively working to enhance the Ultimate Fishing<\/em> system, ensuring that customers have access to the most innovative, reliable, and high-performance products on the market. We are especially excited about the upcoming release of the Recon\u2122<\/strong> trolling motor series.<\/p>\n\n\n\n

Although the MotorGuide brand has been discontinued, our commitment to supporting MotorGuide customers and owners remains a priority. We understand that you may have questions about spare parts availability, warranties, and contracts. We will continue to supply spare parts to the greatest extent possible and honor the manufacturer’s warranties and contracts. Our sales, service, and warranty teams will continue to provide the same level of service you are used to. If you have any questions or need further information, please feel free to contact your dealer.<\/p>\n\n\n\n

Why is the MotorGuide\u00ae brand being discontinued?<\/strong>
This decision is part of our broader strategy to advance fishing technology and provide boat-wide solutions. Although the MotorGuide brand has been discontinued, we are directing our efforts toward the Lowrance\u00ae<\/strong> and Simrad\u00ae<\/strong> brands, which are positioned for leading trolling motors and innovative solutions.<\/p>\n\n\n\n

When will production end?<\/strong>
Production has already ended and all MotorGuide brand products have been phased out of manufacturing.<\/p>\n\n\n\n

Are MotorGuide products still in stock?<\/strong>
A limited quantity of products is available while supplies last. For the most up-to-date information on availability, please contact your local dealer. You can also visit the Lowrance.com or Simrad.com pages to explore our latest trolling motors, or contact your local dealer to find a suitable alternative.<\/p>\n\n\n\n

What is the service plan?<\/strong>
We will continue to serve customers through our regular processes, ensuring ongoing support for MotorGuide trolling motor owners.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Dear customer, We are very pleased to share exciting news! Building on the long legacy of quality and innovation of the Lowrance\u00ae and Simrad\u00ae brands, we are consolidating all future electric trolling motor production under these brands. As a result, the MotorGuide brand will be discontinued. This strategic move supports Navico’s mission to provide anglers with the most advanced and comprehensive […]<\/p>\n","protected":false},"author":1,"featured_media":112470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[11474],"tags":[],"class_list":["post-113047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.marine.ee\/en\/wp-json\/wp\/v2\/posts\/113047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marine.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marine.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marine.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marine.ee\/en\/wp-json\/wp\/v2\/comments?post=113047"}],"version-history":[{"count":0,"href":"https:\/\/www.marine.ee\/en\/wp-json\/wp\/v2\/posts\/113047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marine.ee\/en\/wp-json\/wp\/v2\/media\/112470"}],"wp:attachment":[{"href":"https:\/\/www.marine.ee\/en\/wp-json\/wp\/v2\/media?parent=113047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marine.ee\/en\/wp-json\/wp\/v2\/categories?post=113047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marine.ee\/en\/wp-json\/wp\/v2\/tags?post=113047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}