About Us

Alter Baltics LLC – who are we?

Alter Group was founded in 1998 as a holding company, and it owns 100% of Alter Baltics, which handles sales and distribution across all three Baltic countries. Within Alter Baltics, we have two main divisions: Marine and Electrical. The Electrical division focuses primarily on electrical commercial lighting systems, including lighting control systems.

Our Marine division has been in operation since 2004. We represent two renowned French brands in the Baltics: Beneteau (Estonia and Latvia) and Z-Nautic (Estonia, Latvia, and Lithuania). In addition, we distribute a variety of brands from the Navico Group, including Lowrance, Simrad, Simrad PRO, B&G, Mastervolt, and BlueSea Systems across all three Baltic countries. 

We operate an office and warehouse in Tallinn, conveniently located near Pirita Harbour and the city center. We offer a full range of services to our customers, including boat and engine sales, additional and safety equipment, installation of options and PDC systems, winter storage, and more. We also provide on-water demonstrations with our demo boats. In addition to our main office in Tallinn, we have a showroom in Riga and are planning to open a branch in Lithuania later this year.

We prioritize offering quality products and providing quality service to our customers, additionally we pride ourselves in the ability and expertise to service all of our product range in house. 

Every year, we participate in major boat shows, including the Estonian Boat Show "Meremess" and the "Outdoor" boat show in Riga.

Alter Baltics LLC is a family-owned and -operated business, managed by two brothers Roland and Margus Silluta. Both of them are passionate about sailing and boating. Therefore we are invested in the marine sector and keeping up with its rapid changes, which is why we regularly attend distributor meetings, major boat shows in Europe, and, most importantly, visit our customers, including boat dealers and fishing tackle shops, throughout the Baltic region to stay informed about market trends. 

Our company holds ISO 9001 and ISO 14001 certifications, as well as AQAP certification for military and NATO projects.

In 2023, our turnover reached €11.5 million, an increase compared to 2022. The marine division accounts for approximately 60% of our total turnover.